This course explores how emotional intelligence serves as a critical leadership advantage for Membership Directors operating in high-pressure, performance-driven environments. Led by Amy Bishop, Vice President of Sales & Marketing for Leisure Sports, this session draws on more than two decades of experience leading membership growth, sales strategy, and team development across premium fitness and hospitality brands.
Through real-world leadership scenarios and proven practices, Amy breaks down how emotional intelligence directly influences trust, communication, accountability and sustained performance within membership sales teams. Rather than relying on tactics alone, this course focuses on the behavioral skills that allow Membership Directors to lead with composure, coach more effectively, and create consistency without burnout.
You’ll gain practical tools for managing your own emotional responses, adapting your leadership approach to different personalities and generations, and building resilient teams that perform day after day — not just at closeout.
What You’ll Learn:
✔️ Why emotional intelligence is essential for leading membership sales teams
✔️ How self-awareness and emotional discipline impact team trust and performance
✔️ Practical strategies to move from reactive leadership to intentional coaching
✔️ How to communicate more effectively across generations and communication styles
✔️ Tools for building sustained performance without sacrificing culture or well-being
✔️ Simple daily leadership practices to strengthen emotional intelligence over time
Whether you’re leading a single club or overseeing membership teams across multiple locations, this course will help you lead with clarity, confidence, and empathy — equipping you to drive consistent membership growth while building stronger, more resilient teams.
About the instructor
Amy Bishop is a senior sales and marketing executive with over two decades of experience in the luxury fitness and hospitality industry. As Vice President of Sales & Marketing for Leisure Sports, she leads membership growth strategy, marketing and team development across a portfolio of premium clubs, while partnering closely with ownership and executive teams on club performance and future development. Known for staying ahead of industry trends, she delivers practical, performance-driven training grounded in emotional intelligence.
