This five-part course gives you a tactical blueprint for building a high-performance marketing and sales system inside your fitness business. Led by Alan Leach, a globally recognized expert in fitness sales strategy and the CEO of West Wood Clubs, this course shares the exact playbook his team uses to attract 44,000+ members across six premium clubs.
You’ll learn how to create a sales and marketing culture that drives results, segment and position your brand for growth, and operationalize direct and digital marketing in ways that maximize ROI. Packed with proven tactics — from CRM systems and SMS campaigns to SEO and automation workflows — this course is your guide to turning strategy into sales.
What You’ll Learn:
✔️ How to build and lead a results-driven sales and marketing culture
✔️ Strategic marketing frameworks for segmentation, positioning, and differentiation
✔️ The four pillars of sales success: system, staff, training, and management
✔️ Why owning your database is more profitable than renting attention on Meta or Google
✔️ Direct mail and SMS tactics with real ROI results
✔️ SEO and website strategies to generate thousands of inbound leads
✔️ Automation tools to streamline lead nurturing and supercharge conversions
This course will help you build a marketing engine that scales — one powered by clarity, consistency, and data-backed execution. Whether you operate a boutique studio or a large-scale club, you’ll walk away with actionable strategies to drive leads, grow revenue, and future-proof your business.
About the instructor
Alan Leach is a globally recognized expert in fitness business sales and marketing with over 35 years of industry experience. As CEO of West Wood Club in Dublin, Ireland, he leads six clubs serving over 44,000 members. A former Chair of IHRSA and one of only two non-U.S. leaders to hold the position, Alan received the 2024 IHRSA Global Leader Award. He is a sought-after international speaker and has presented at conferences across the U.S., Europe, Asia, South America, and Russia. In 2024 and 2025, he was selected as a judge for the AusActive Awards and as a lead presenter at the Arnold Schwarzenegger Sports Festival in South America. Alan also contributes regularly to industry publications like Club Solutions Magazine, offering insights on sales, marketing and business strategy.
