This course dives into the systems and strategies behind marketing automation — the engine that powers modern fitness business growth. Led by Alan Leach, CEO and Director of Sales & Marketing for West Wood Clubs in Dublin, this session reveals how to transform your marketing from manual effort to a seamless, data-driven process that converts more leads and saves valuable time.
From integrating CRM systems and campaign automation to leveraging web intelligence, SMS, and email workflows, you’ll learn how to connect every part of your marketing funnel for consistent results and measurable ROI.
What You’ll Learn:
✔️ How to build and optimize a CRM-driven marketing automation system
✔️ Ways to streamline lead generation, nurturing, and follow-up across multiple channels
✔️ Strategies for using email, SMS, and telephony to improve conversion and retention
✔️ How to track web behavior and personalize communication for higher engagement
✔️ Best practices for website design and conversion optimization
✔️ Real-world workflows used by West Wood Clubs to automate marketing at scale
Whether you’re still managing leads manually, looking to unify your marketing systems, or ready to level up your digital strategy, this course will equip you with the tools, structure, and mindset to automate smarter, market faster, and grow stronger.
About the instructor
Alan Leach is a globally recognized expert in fitness business sales and marketing with over 35 years of industry experience. As CEO of West Wood Club in Dublin, Ireland, he leads six clubs serving over 44,000 members. A former Chair of IHRSA and one of only two non-U.S. leaders to hold the position, Alan received the 2024 IHRSA Global Leader Award. He is a sought-after international speaker and has presented at conferences across the U.S., Europe, Asia, South America, and Russia. In 2024 and 2025, he was selected as a judge for the AusActive Awards and as a lead presenter at the Arnold Schwarzenegger Sports Festival in South America. Alan also contributes regularly to industry publications like Club Solutions Magazine, offering insights on sales, marketing and business strategy.
