This three-part series is your blueprint for creating a thriving membership sales culture and accelerating your club’s growth. Guided by three seasoned industry veterans, you’ll learn to build high-performing teams, align your sales strategy with modern consumer behavior, and master the financial fundamentals that drive sustainable success.
Part 2 shifts from process to people, showing you how to embed a strong sales culture across your entire organization. You’ll learn to train, incentivize and recognize every role — from front desk to housekeeping — so that selling becomes a shared mission, not just a department.
What You’ll Learn:
✔️ Sales Culture Essentials — why a purpose-driven, transparent sales culture delivers up to 33% higher growth and how to make every employee a brand ambassador
✔️ Role-Inclusive Selling — equip non-sales staff with basic skills (greeting, tours, needs discovery) to support conversions seamlessly
✔️ Structured, Ongoing Training — build technical and soft-skills programs with monthly themes, real-world scenarios and refreshers for sustained performance gains
✔️ Incentives & Recognition — craft balanced rewards programs — monetary and non-monetary — to motivate, celebrate wins and reinforce your mission
✔️ Leadership Coaching & Tools — adopt a “hell yes or hell no” hiring mantra, provide the right resources, and coach in-the-moment to elevate team confidence and accountability
About the instructor
Chris Stevenson is an internationally recognized speaker and founder of The Empower Group. With a background as a former Power Ranger stuntman and over two decades of experience owning and operating top-performing health clubs, Chris brings an energetic and practical approach to leadership, communication and customer engagement. He has spoken in over a dozen countries and most of the U.S., earning a reputation for delivering high-impact, actionable content. A published author and regular columnist for Athletic Business Journal, Chris is also deeply involved in the industry through board and committee service. His dynamic presentations resonate across industries, from fitness to recreation, leaving audiences inspired, empowered and equipped to take action.
