This two-part course gives you the blueprint to transform personal training from a program into a profitable, purpose-driven business unit. You’ll learn how to build aligned, accountable training teams that operate with ownership — and grow personal training as a lasting driver of retention, results, and culture.
In Part 1, you’ll discover why PT is the linchpin of both member retention and club profitability — and how to build a program that delivers results at scale. We’ll compare the one-on-one and small-group models, show you how to brand and package each offering, and outline the systems you need to protect your client relationships. By the end of this session, you’ll have a clear structure for your PT offerings and the operational guardrails to keep them thriving.
What You’ll Learn:
✔️ PT’s Strategic Value — how personal training boosts member results, retention and your bottom line
✔️ One-on-One vs. Small-Group Training — weigh personalization, scalability and revenue potential for each model
✔️ Branding & Space Design — position small-group training as a distinct, premium product with its own dedicated area
✔️ Client Ownership Systems — use internal CRM tools (not personal notebooks) to safeguard member data and relationships
✔️ Non-Solicitation Best Practices — implement enforceable agreements to protect against trainer poaching
Equip your team with the blueprint to launch and sustain high-value PT services — so you can turn every session into a member win and a reliable profit center.
About the instructor
Scott Gillespie is a 40-year fitness industry veteran. He owns Saco Sport & Fitness, a multi-generational outcomes-based health club, and an F45 Training Studio. Scott has served on the IHRSA Board of Directors, Covid Headlight Teams, founded the Maine Fitness Coalition, and chaired his local Chamber of Commerce Board. He currently serves on the Maine Medical Center Board of Directors. Scott is a frequent presenter at industry conferences, webinars and podcasts, and has been featured in industry publications. Scott’s mission is to help the fitness industry support more members in achieving their goals. He consults with independent clubs on improving member outcomes and profitability through programming and sales systems.
