This course equips fitness business leaders with the tools to create, evaluate and optimize profit centers that drive both financial performance and member engagement. Led by Joanna Welle, COO of Wellbridge, this session provides a step-by-step playbook to transform underutilized amenities and emerging trends into high-performing “clubs within the club.”
From understanding what qualifies as a true profit center to pricing strategies, staffing models and promotional tactics, you’ll walk away with actionable insights to grow revenue, improve retention and enhance the member experience — all while making smarter decisions about where to invest your time and budget.
What You’ll Learn:
✔️ The three-part definition of a profit center — and why not all programs qualify
✔️ How profit centers improve retention and create tighter member communities
✔️ Strategies to evaluate financial performance and compare departmental margins
✔️ Pricing frameworks based on membership models, convenience and competition
✔️ Promotional strategies tailored to specific demographics and call-to-actions
✔️ A repeatable formula for launching, measuring and refining profit centers
Whether you’re launching your first revenue-generating program or refining a portfolio of offerings, this course will give you the financial lens and operational tactics needed to make every initiative profitable, purposeful and aligned with your club’s brand.
About the instructor
JoAnna Welle joined The Wellbridge Company in 2000 as a fitness coach and quickly began making her mark, eventually combining her marketing career with fitness as the regional events and promotions coordinator in 2001, marketing manager in 2003, director of marketing in 2007, and vice president of marketing in 2010. These roles offered her the opportunity to be instrumental in launching new locations, implementing new sales and training processes and designing strategies for retention management. In 2012, she left the company to become a minority owner and vice president of operations at Massage Retreat & Spa, a chain of seven stores based in New Hope, Minnesota; beginning the first franchised store for the company in 2015. In that same year, Welle was thrilled to return to Wellbridge as COO and has overseen the brand of premier athletic and tennis clubs through significant changes such as COVID and club capital improvements all while leading the membership sales, personal training and operations of the clubs.
