From Chaos to Consistency
This course gives you the framework to build, manage and elevate a high-performing group fitness program.
In Part 2, you’ll move beyond the blueprint and dive into the human and strategic elements that turn a good program into a signature experience. We’ll show you how to build a performance-driven culture, recruit and develop instructors who embody your “why,” and architect class schedules that truly resonate with your members. You’ll leave with a clear roadmap for continuous improvement — so every workout becomes a community-building moment.
What You’ll Learn:
✔️ Culture & Purpose — define and communicate your program’s mission, cultivate a sense of belonging and align every class with your club’s broader goals
✔️ Instructor Talent & Development — hire for passion and personality, onboard with clarity and mentorship, and use scorecards to deliver consistent, constructive feedback
✔️ Data-Driven Scheduling — translate attendance trends into strategic timetable decisions, distinguish fleeting fads from member-centered truths, and strike the right balance of variety without overwhelm
✔️ Program Audit & Continuous Improvement — evaluate your current offerings through the lenses of culture, community and clarity, make small tweaks for big retention gains and position group fitness as your club’s standout experience
By the end of Part 2, you’ll have the people-first strategies and analytical tools you need to foster a thriving community — where instructors lead with confidence, members feel at home and your schedule drives both engagement and growth.
About the instructor
Jenn Hogg is a 5-time US National Aerobic Gymnastics Champion, holds a Master’s Degree in Integrated Marketing from Northwestern University and is a driving force in the fitness and wellness space. As the director of group exercise programs for East Bank Club in Chicago, Jenn’s mission is to elevate talent and programming through education. Jenn is a Master Trainer for CORE Health & Fitness representing Schwinn Indoor Cycling, StairMaster HIIT, Nautilus Strength, Star Trac Cardio and Throwdown. As a former studio owner and programming manager for Equinox, Jenn is a sought after consultant for large scale clubs as well as boutique fitness concepts.
